Cost Effective SEO Advantages
With search algorithms constantly changing, it is important for companies to keep up to speed on where these changes are being made. Having a strong organic marketing campaign is essential to competing with companies with a large Pay-Per-Click budget.
Top positions on search engine result pages receive a majority of the impressions and clicks, ranking in these top positions can result in significant traffic increases for your website. SEO focuses on creating informative and keyword relevant title tags and meta descriptions, which show up in the result pages.
SEO provides trackable and quantifiable results. At East Coast Advertising, we track increases in rankings, traffic, and conversions.Comprehensive analytics provide the ability to drill down at a granular level and see demographic information and other engagement metrics for individuals who have interacted with your website.
Since top position rankings result in significant impressions, having your website in these top positions on the result pages translates to more exposure for your website. This not only helps users to associate your brand with those keywords, but it instills trust since companies on the first page are generally perceived to be more trustworthy.
Boost Organic Website Traffic With Search Engine Optimization
Sadly, making a website look aesthetically pleasing isn’t good enough these days. Launching a successful site requires that you build your website around the algorithms of Google and other search engines.
When it comes to keywords and optimizing a website, choosing the proper keyword and content is very important . Companies are fighting for top ranking in organic search results when the market is already heavily saturated. With a strategic marketing approach, smaller and mid sized companies can compete with the big fish by using similar less saturated search terms with a better end result.