Search Engine Optimization

Search Engine Optimization

Drive Traffic To Your Site

SEO focuses on keywords & content within a company’s website, to determine where they will rank in organic search results.  A properly configured website will have webpages and keywords fully optimized to achieve a top ranking in Google, Yahoo, and Bing.

 

Cost Effective SEO Advantages

With search algorithms constantly changing, it is important for companies to keep up to speed on where these changes are being made. Having a strong organic marketing campaign is essential to competing with companies with a large Pay-Per-Click budget.

Increased Traffic

Top positions on search engine result pages receive a majority of the impressions and clicks, ranking in these top positions can result in significant traffic increases for your website. SEO focuses on creating informative and keyword relevant title tags and meta descriptions, which show up in the result pages. 

ROI

SEO provides trackable and quantifiable results. At East Coast Advertising, we track increases in rankings, traffic, and conversions.Comprehensive analytics provide the ability to drill down at a granular level and see demographic information and other engagement metrics for individuals who have interacted with your website.

Website Usability

In an effort to make your website easier to navigate for the search engines,  our experts simultaneously make your website more navigable for users as well. Our SEO strategy consists of rearranging the site’s architecture and links to make pages within the website easier to find and navigate.

Brand Awareness

Since top position rankings result in significant impressions, having your website in these top positions on the result pages translates to more exposure for your website. This not only helps users to associate your brand with those keywords, but it instills trust since companies on the first page are generally perceived to be more trustworthy.

Boost Organic Website Traffic With Search Engine Optimization

Sadly, making a website look aesthetically pleasing isn’t good enough these days. Launching a successful site requires that you build your website around the algorithms of Google and other search engines.

When it comes to keywords and optimizing a website, choosing the proper keyword and content is very important . Companies are fighting for top ranking in organic search results when the market is already heavily saturated. With a strategic marketing approach, smaller and mid sized companies can compete with the big fish by using similar less saturated search terms with a better end result.

 

SEO Core Metrics

Search Engines Evaluate

  • Links
  • Content
  • Page Structure
Search Engine Optimization