Search Engine Optimization

Search Engine Optimization

Search Engine Optimization Experts

SEO focuses on keywords, links, titles, and content within a company’s website to determine where they will rank in organic search results.  Properly configured websites have content and keywords fully optimized to achieve a top ranking in Google, Yahoo, and Bing.

 

SEO: What You Should Know

SEO & PPC are so closely correlated that you can’t have one without the other.  The SEO inside your website pages: content, titles, links, and meta descriptions, will be responsible for the Quality Score of your Google PPC Ads.  Ads with a high Quality Scores will rank higher, and cost less.  Ads with lower quality scores will rank lower and cost more.

Beware of advertising agencies trying to sell PPC campaigns without SEO, and ad only Pay-Per-Click agencies.  These businesses are often unethical in their Pay-Per-Click practices.

We have seen agencies deplete company budgets with thousands of unnecessary keywords just to elevate ad spend.  Their Profits go up, your profits go down, and you don’t feel like you’re getting the leads for the amount of money you’re spending.  Companies that are looking to get the most out of their SEM Campaigns should hire a certified Google Partner.

Search Engine Optimization

Cost Effective SEO Advantages

With search algorithms constantly changing, it is important for companies to stay up to date with the latest changes in technology.  Having a strong organic marketing campaign is essential to competing with companies with a large Pay-Per-Click budget. 

 

Increased Traffic

The top 3 positions in seo pages receive over 50% of the total impressions and clicks. Ranking in these top positions can result in significant traffic increases for your website. SEO focuses on creating informative and keyword relevant title tags and meta descriptions, which show up in the result pages.

ROI

SEO provides trackable and quantifiable results. We track increases in rankings, traffic, and conversions. Comprehensive analytics provide the ability to drill down at a granular level. We analyze demographic information and other engagement metrics for individuals who have interacted with your website.

Website Usability

In an effort to make your website easier to navigate for the search engines, our experts simultaneously make your website more navigable for users as well. Our SEO strategy consists of rearranging the site’s architecture and links to make pages within the website easier to find and navigate.

Brand Awareness

Since top position rankings result in significant impressions, having your website in these top positions on the result pages translates to more exposure for your website. This not only helps users to associate your brand with those keywords, but it instills trust. Companies on the first page are generally perceived to be more trustworthy.

Boost Organic Website Traffic With Search Engine Optimization

Sadly, making a website look aesthetically pleasing isn’t good enough these days. Launching a successful site requires that you build your website around the algorithms of Google and other search engines.

When it comes to keywords and optimizing a website, choosing the proper keyword and content is very important . Companies are fighting for top ranking in organic search results when the market is already heavily saturated. With a strategic marketing approach, smaller and mid sized companies can compete with the big fish by using similar less saturated search terms with a better end result.