I Heart Baseball decides they are going to take “the likes route” and see how many likes they can generate with a $10,000 investment. They target the entire United States of America and get 250,000 likes in a few weeks time. Now I Heart Baseball can market organically. Assuming they reach 2 to 5% of their followers with each post, would equate to 5,000 – 12,500 people reached organically. Out of those 5,000 – 12,500 followers, they could receive anywhere from a few hundred likes to a couple thousand likes per post depending on how engaging the content is.
In conclusion, likes are rarely going to be worth the time for most companies. Local companies should focus more on post promotion and website lead generation. If people like what you are posting, they will most definitely like your page. However, you must stay consistent with your social media marketing budget.