Strategic Planning

Experts In Creating And Implementing Company Strategic Planning

A strategic plan is a valuable guide for your employees, your organization’s leadership and your stakeholders to know where you’re going and why you’re going there. Without this foundation in place, you’re likely to get caught up in a tornado of urgent activities that may not actually benefit your organization in the long term.

At East Coast Advertising, our team of specialists will a perform situational analysis. This consists of looking at the current external and internal environment the organization finds itself in, formulating organizational objectives and strategies based upon the environmental assessment, and developing procedures to implement and evaluate the strategic plan.

Strategic Planning Process

Market Research & Analysis

Our expert team will perform an external evaluation of overall market trends that impact your business.

Define Mission & Vision

Our specialists will work with you to craft a high-level mission statement and vision statement for your business.

Department Level Objectives

We determine what specific objectives and initiatives does your business need to implement to help the company achieve each of its business goals.

Business SWOT Analysis

We will critically evaluate your company’s Strengths, Weaknesses, Opportunities and Threats.

Define Business Goals

Our team will drill down into specific business goals that will enable  you to achieve that vision.

Staff, Budget & Finance Needs

Once all the departmental needs have been defined and quantified, we will aggregate them up into one centralized corporate plan, organizational structure and budget.